Boardmasters is a yearly festival in Cornwall dedicated to music, surf and the beach lifestyle. Our proof of concept, The FSTIVAL Club partnered with them and Falmouth University to set up and host Boardmasters FSTIVAL Radio in partnership with Falmouth University. 5 days of live broadcast. Throughout the festival we created social content including exclusive interviews and performances from BBC Introducing artists to Newton Faulkner and Frank Turner.
We worked alongside Vision Nine and Falmouth University to create a radio concept that aligned with both brands and would relate to their young demographic of festival-goers and potential uni students.
We successfully broadcasted across a 5-day period, producing real-time social content which engaged the target audience during and post festival.
- On-site presence up to 50,000 attendees per day.
- Over 28,000 listeners.
- Over 4.6 million campaign impressions.
- Over 170,000 organic social reach.
- Over 22,000 blog content views.