Pernod Ricard is a French company that has the most comprehensive portfolio of alcohol brands in the industry.
We partnered with Boiler Room to capture Vox Pop interviews on behalf of Pernod Ricard across 5 days at Boiler Room festival. The aim was to capture strong consumer insight across different festival locations, delving deeper into how festival-goers party now, how brand sponsors fit into this and how they think they’ll be partying in the future.
Each of the interview answers were categorised into their relevant themes and cut in with graphics placed over consumer journey and b-roll footage from the festival and subtitled for internal use. We also put together a high energy teaser video for the brand sponsors; Beefeater, Jameson, Ballantine’s and Absolut.
- Content Production.