Foot Locker | LEC Championships Athens

After the success of our partnership with M&C Saatchi and Foot Locker at the LEC Championships earlier in the year in Rotterdam, Foot Locker partnered with us again to cover the LEC Championship live finals in Athens.

We travelled to Athens to cover the LEC Championship live finals in collaboration with Foot Locker. 2 full days content capture focusing on a list of deliverables including the scale of the eSports arena, the atmosphere and the Foot Locker barbershop activation. Further coverage of the LEC Summer Split Finals included the refs wearing Foot Locker striper kits and key influencers who were flown out to provide real-time social exposure of the event and their time in Athens.

Alongside the stills we produced a POV video edit for IGTV to give viewers an immersed feeling of the overall event. Our aim was to transition the point of view between key people including a barber, a ref, an influencer and most importantly an attendee.

The IGTV post currently clocks over 35k views on @footlockereu.

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