For the highly anticipated launch of the Nike TN3, Foot Locker hosted an intimate in-store event with a select few influencers, Risky Roadz (grandson to Grime Gran), the Wavey Garmz crew and DJ Logan Samma.
There was a discussion about the inspiration behind the Nike TN3 campaign, Risky Roadz spoke about his history with grime and why he brought together D Double E and AJ Tracey as faces of the new Nike TN3, while Wavey Garmz spoke about their inspiration behind the styling for the campaign, the custom pieces worn and also helped re-style the silhouettes laces. DJ Logan Samma provided the grime inspired beats.
We were engaged to work with the guests to capture them in their new Nike TN3’s, producing stop-motion imagery on top of the fit pics and shooting the event as a whole.
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