Foot Locker is a global sportswear and footwear retailer.
For the launch of an exclusive RS-X sneaker with PUMA, Foot Locker partnered with Boiler Room to host a launch event. We were tasked to conceptualise, shoot and edit a non-linear recap video of the event, that showcased the shoe in a unique way, capturing the energy, while still including key touch points to drive purchase intent.
- Content Creation.
The post currently clocks over 28k views on @footlockereu.