For the launch of their Winter Collection, New Era connected with us and our wider network to build out and bring their vision of #TheWinterStory to life.
Managing the process from start to finish we worked closely with the New Era team to build out the campaign concept focusing on 5 key MLB headwear pieces. In order to highlight each piece we engaged 5 carefully selected micro-influencers within their fields to shoot them in and discuss which part of London inspires them the most and why.
We led the creative direction, styling and content production for the group of micro-influencers consisting of an actor, artist, creative, photographer and traveller across their chosen London locations allowing them to express their individuality. The campaign also required each of these micro-influencer to post their content and tell their Winter Story across x3 social posts.
The content produced was used by New Era in-store, across digital and as part of their #TheWinterStory social campaign.
- Content Production.
- Social Media.